DSA Warns of Dangers in Using Affiliate Marketing
Direct Selling Australia (DSA) is the industry association for direct selling in Australia of retail products. ‘Affiliate marketing’ is a type of performance-based marketing in which a business rewards one or more ‘affiliates’ for each visitor or customer brought by the affiliate's own marketing efforts. Direct Selling Australia is deeply concerned by the legitimacy of some of these models and urges that extreme caution be exercised by anyone looking to join a scheme that claims to use affiliate marketing as the primary form of marketing a product offering. Of particular concern is whether these companies may be misleading and involved in deceptive conduct which is illegal under Australian Consumer Law. Globally, the direct selling industry is committed to preventing illegal activity and to protect individuals from scams. Work is on-going in many jurisdictions to track the use of affiliate marketing models within the direct marketing channel so that best practice guidance can be issued. Source: Affiliate marketing
Australian Natural Healthcare and Wellbeing Snapshot
The domestic Australian complementary medicine industry is robust and significant . Market research shows that the popularity of complementary medicines is increasing with a growth rate of seven per cent year on year. Three-quarters of Australians, including 92 per cent of women aged 20-24; take at least one complementary medicine and a quarter of the population visit complementary healthcare practitioners each year. In Australia, the fastest growth areas are nutritional oils, men’s health and eye health. Products are manufactured to some of the highest standards in the world based on GMP validation and stringent therapeutic regulations. These standards are maintained by the Therapeutic Goods Administration (TGA) through a transparent approval process, strict manufacturing compliance guidelines and effective post-market monitoring. The TGA register also supports the complementary medicine industry with evidence-based research, monitoring and safety data. These elements combine to allow Australian manufacturers to supply world-class products at globally competitive prices. Source: Austrade snapshot
Quote for the month:
“Health is a state of mind. Wellness is a state of being” Anon
Naturally Good Expo Coming to Sydney in June 2019
Attention to all of our colleagues and customers from outside Australia! This might be just the business opportunity you’ve been waiting for to visit sunny Sydney, Australia.