Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.    Source: By Gary Scattergood+, NutraIngredients China probiotics

Influencing the Influencer

It’s important to note that when you align with an influencer, not only do they bring their audience, they also bring their audience’s network. Because of the loyalty of their audience, an influencer could drive traffic to your website, increase your social media exposure, and help sell your product or service through their recommendation or story about their experience. With the drop in traditional outbound promotion, influencer marketing is becoming one of the most effective ways to attract customers and clients. Twenty-first century consumers can be blind to outdoor advertising, even those new electronic boards, and unresponsive to television and radio commercials and print ads. A great majority of people want to research a brand on their own and learn about it from a family member or friend. Simply put, someone they trust. Consumers trust recommendations from a third-party more often than a brand itself.    Source: Sheldon Baker, The Garner Group Influence

 

Quote for the month –

“The key to successful leadership today is influence, not authority”    Kenneth Blanchard

RFA Breaking News

RFA wishes all of our readers a Happy & Prosperous New Year

Sydney New Year fireworks

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Complementary Medicines (“Dietary supplements”):

Makers of Nurofen Ran 'Misleading and Deceptive' Campaign Against Panadol "Nurofen is better than paracetamol for common headaches," declared the advertisements in women's lifestyle magazines. The Federal Court has found…

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Complementary Medicines (“Dietary supplements”):

Makers of Nurofen Ran 'Misleading and Deceptive' Campaign Against Panadol "Nurofen is better than paracetamol for common headaches," declared the advertisements in women's lifestyle magazines. The Federal Court has found…

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Foods:

FSANZ Apologises to Nanotechnology Experts for Misrepresenting Views About Nanoparticles in Baby Formula Australia's food regulator had to apologise to its own advisory group of nanotechnology experts after it "misrepresented"…

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Cosmetics (& Household cleaning products):

An Historical View of Ointments, Creams & Lotions RFA’s regulatory colleagues in Europe have provided a very interesting article on the historical development of topical applications down the ages. From…

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Marketing News:

Chinese State-Run Sovereign Fund Among Bidders for Australian Supplement Firm Nature's Care A division of China's state-run investment fund is believed to be among the front runners to snap up…

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