Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and even greater long-term growth beckons if the industry unites to better educate consumers and regulators.    Source: By Gary Scattergood+, NutraIngredients China probiotics

Influencing the Influencer

It’s important to note that when you align with an influencer, not only do they bring their audience, they also bring their audience’s network. Because of the loyalty of their audience, an influencer could drive traffic to your website, increase your social media exposure, and help sell your product or service through their recommendation or story about their experience. With the drop in traditional outbound promotion, influencer marketing is becoming one of the most effective ways to attract customers and clients. Twenty-first century consumers can be blind to outdoor advertising, even those new electronic boards, and unresponsive to television and radio commercials and print ads. A great majority of people want to research a brand on their own and learn about it from a family member or friend. Simply put, someone they trust. Consumers trust recommendations from a third-party more often than a brand itself.    Source: Sheldon Baker, The Garner Group Influence

 

Quote for the month –

“The key to successful leadership today is influence, not authority”    Kenneth Blanchard

RFA Breaking News

Complementary Medicines (“Dietary supplements”):

  TGA Releases Updated Australian Regulatory Guidelines For Complementary Medicines (ARGCM) The Australian Regulatory Guidelines for Complementary Medicines (ARGCM) provide information for manufacturers, sponsors, healthcare professionals and the general public…

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Foods:

  Failing Food Report This report details food that was found to fail under the Imported Food Inspection Scheme. The noncompliant food was not distributed for sale in Australia. It…

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Cosmetics (& Household cleaning products):

NICNAS Calls for Consultation on General Rules, Categorisation Guidelines and Transitional Rules The National Industrial Chemicals Notification and Assessment Scheme (NICNAS) helps protect the Australian people and the environment by…

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Marketing News:

'Unofficial' Exports Of Aussie Supplements To China Estimated At $800m Daigou shoppers are believed to have accounted for $800m of 'unofficial' supplement exports from Australia to China in the past…

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Marketing News:

  Nature's Care Sale: Chinese Private Equity Firms Take Majority Stake In Aussie Supplement Brand Two Chinese private equity firms, JIC Investments and Tamar Alliance Fund, have bought a majority…

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Cosmetics (& Household cleaning products):

  False Flush: Company Behind White King 'Flushable Wipes' Fined $700k Pental Limited and Pental Products Pty Ltd is the manufacturer behind White King's "flushable" toilet and bathroom cleaning wipes.…

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